Abof – How To Get Into Any Club!

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Brief: Integrate Abof and its brand values in a smart content led story for its millennial audience. 

Client: Abof

My Role: Associate Director. Ideation, Pre & Post Production and Final Delivery.

Agency: Prime Focus Technologies, Mumbai

Look Famous is the tagline of Abof, Aditya Birla Group’s online shopping portal. Simply put, it means don’t just look good, Look Famous! We used a humorous mockumentary style to chronicle the lives of bouncers at a famous nightclub. And then, one day everything changes… Watch the story unfold!

Meet Rohan and the long-suffering bouncers of a popular nightclub…

Bouncers & profilers at any nightclub are responsible for its crowd QC! The mockumentary dives deep into the secretive world of such profilers as they use intuition, style, and body language to determine the people fit to enter their club’s hallowed grounds. Their science goes topsy turvy, when one day, Rohan approaches the entry gate. He’s armed with Abof armour!