Brief: We were tasked with creating a set of animation based consumer service videos for Amazon.
My Role: Associate Director.
Involvement: Post Production and Final Delivery.
Agency: Prime Focus Technologies, Mumbai
Amazon wanted us to create a set of animation based consumer service videos. These included the launch video for their Native Shopping Ads in India. It was important to create a visual language that stayed true to the brand’s international language while talking to Indian customers.
The video for Amazon Native Shopping Ad was released across India in the month of November 2016 and saw a very good response!