Brief: Create a new key visual for BigBasket’s point of sale campaign and enhance their image.
My Role: Associate Director. Ideation, Pre & Post Production and Final Delivery.
Agency: Prime Focus Technologies, Mumbai
The objective was to showcase the sourcing process followed by Big Basket, right from the farmer till the time it reaches the customer. The focus included showcasing various line processes like sorting, collecting, cleaning, quality checks, freezing etc.
Communication Objective: To instill in the viewer’s mind that big basket provides the best handpicked Farm produce.
The film needed to be understood in one straight shot, so we used a direct approach – the POV narrative style. The film captures the perspective of a fruit/vegetable from the time its plucked at the farm, goes through various line process stages till it finally arrives at a customer’s doorstep.