L’Oréal – Consumer AV

Brief: Create a video to showcase the changing makeup world, diverse consumer sets and implications for L’Oréal in 2017.

My Role: Associate Director.

Involvement: Ideation, Pre Production, Shoot, Post Production and Final Delivery.

Agency: Prime Focus Technologies, Mumbai

L’Oréal wanted to showcase the changing trends in the makeup world; diverse consumer sets and their implications for L’Oréal in 2017 for the Jean–Paul Agon event in Mumbai. We crafted an infotainment style video for L’Oréal. Take a look 👇

Using stock images and shots from the latest Bollywood movies and ads we created a trendy montage that used supers to convey key information. This helped baseline the evolving makeup landscape in India.

We then interviewed 3 girls from different walks of life, to highlight the varied approach to make up in India. To structure the conversation, the girls were categorized as:

  1. Makeup Aspirant
  2. Makeup Enthusiast
  3. Makeup Junkie