TVS Racing – 35 Years of Engineering Goosebumps


Brief: Create a Brand Video for TVS Racing capturing the spirit of Racing.

Client: TVS

My Role: Associate Director. Ideation, Pre & Post Production & Final Delivery.

Agency: Prime Focus Technologies, Mumbai

In celebration of 35 Years of TVS Racing, we crafted a series of films to set hearts racing. For this TVS provided us with 3 things: outstanding bikes, 6 exceptional riders and creative freedom. Scroll down to see the thrilling video we made.

The film poses the age old question– ‘Why Do It?’ and focuses on the riders and what makes them want to ride a motorcycle. It perfectly harnesses the beauty of what it is to go motorcycle racing, and what it means to overcome hurdles both physical and mental.

We shot the different forms of motorcycle racing across 3 locations – Buddh International Circuit (Noida), TVS IQL, Attibele (Karnataka) and Leh (J&K).

Location collage
From L to R: TVS IQL, Attibele (Karnataka), Buddh International Circuit (Noida) and Leh (J&K).

This is a film that really captures not only the thrill of what it means to race, but the general exhilaration that only motorcycle racing can give us. It tries to convey the highs and lows of racing, as well as the passion of the racers. It gives us a glimpse of why people race bikes.

THREE journeys blend the visual narrative, the journey together. The journey is of three of TVS’s best racers in Street Racing, Motocross and Rally.

We want to equate the human endeavor with the art of racing and therefore have exposed the racers, the environment a little further.