TVS Racing – 35 Years of Engineering Goosebumps


Brief: Create a Brand Video for TVS Racing capturing the spirit of Racing.

Client: TVS

My Role: Associate Director. Ideation, Pre & Post Production and Final Delivery.

Agency: Prime Focus Technologies, Mumbai

In celebration of 35 Years of TVS Racing, we crafted a series of films to set hearts racing. For our endeavor, TVS provided us with 3 things: adrenaline firing bikes, 6 exceptional riders and creative freedom. Scroll down to see product of this heady mix!!

Why Do It?  – The ultimate rhetorical question for any pro grade extreme sportsperson and perhaps the biggest motivational holy grail for enthusiasts and fans alike!   

Leading in with this age-old question and using visual narrative as its language, the film blends adrenaline with determination, victory with perseverance and skill with persistence. How do racers overcome challenges – both mental and physical? What inspires them – the raw rush of the wind or a lap time goal? What feeds their hunger – the extra Gs or sweet victory?

Watch 3 of TVSs’ ace riders streak across Motocross, Rally and Street Racing categories, blurring in their wake the lines between engineering refinement and human endeavor.

Goosebumps engineered across 3 locations – The Buddh International Circuit (Noida, UP), TVS IQL, (Attibele, Karnataka) and Leh (J&K).

Location collage
From L to R: TVS IQL, Attibele (Karnataka), Buddh International Circuit (Noida) and Leh (J&K).