Intel X Republic TV:
Power Up Your Passion
3 Influencers. 3 Lives.
3 Stories.
What happens when you combine influencer marketing with branded content in a miniseries format? Some brilliant video marketing, that’s what!
The ‘Power Up Your Passion’ miniseries by Intel in association with Republic TV, follows bold and inspiring professionals who use Intel-powered laptops to take their efficiency and creativity to the next level.
Check out the first episode below, featuring travel & landscape photographer Bobby Joshi who believes when you have incredible memories to edit, what’s inside matters!
FT. BOBBY JOSHI – LANDSCAPE & TRAVEL PHOTOGRAPHER
Brief
Create Branded Content around laptops powered by Intel 10th Gen Core for both Digital & Broadcast.
My Role
Senior Producer & Writer
Involvement
Ideation, Pre-Production, Shoot, Post-Production, and Final Delivery.
Impact
This campaign included 3 films as part of the miniseries in both Hindi & English, and 50 pieces of promotional content for both TV & Digital, allowing Intel to connect its product with the real lives of their target audience through emotion, innovation, creativity & passion!
Agency
Republic TV, Mumbai
Year
2020
Up for more? Watch 2 more episodes from the series below:
FT. DJ CHETAS – MUSIC COMPOSER & DJ
FT. SUJITH BHAKTHAN – TECH INFLUENCER
Digital + Broadcast Campaign
for the Series
The promotional campaign was generously supported by various in-house media at Republic World including TV, OTT, and digital ads.
We created a series of Aston band ads in both Hindi & English for channels – R. Bharat & Republic TV respectively, to tease the audience before the series went on air & to promote the series when it went live.
For a PC that works as hard as you, what’s inside matters.
Look for the power and speed of an Intel Core Processor.
MORE PROJECTS
Brand Image Promo
Times Network – ET Now
New Year Campaign
BYJU’S FutureSchool
Did you like this project?
Let’s work together!
PS Pranika 