Nykaa Fashion:
Spring Summer’21
Celebrate the Joy
of Dressing Up!
Post-lockdown, Mid-pandemic, Pre-second spike, Spring Summer’21 was a phygital Upside Down. But this opened the door for deeper storytelling.
We put shared emotions at the heart, creating a dialogue on our current times while presenting a more human side to fashion. Our campaign signaled the beginning of a celebratory chapter; a return to the excitement, self-expression, and joy of dressing up again! The films reaffirm our belief that fashion isn’t just about clothes, it has the extraordinary power to transform and uplift.
Scroll down to see how playfully our Brand Film narrates this story of fun, style and freedom!
Brief
Create marketing films to showcase new designs from the SS’21 collections by Nykaa Fashion.
My Role
Director & Producer
Involvement
Ideation, Pre-Production, Shoot, Post-Production, and Final Delivery.
Impact
We channeled energy and emotion into 3 beautiful collection films for SS’21, including a brand film for Nykaa Fashion. The idea was to get a cohesive sense of the creative thought and particular aesthetic behind each line across to our customers while being sensitive of the time this was released in.
Agency
Nykaa Fashion, Mumbai
Year
2021
Other Films From the Collection:
A beautiful explosion
of artistry on Social Media
We created social media posts, stories, and performance marketing films from the same content, which was used for promotion across channels. Multiple formats & cutdowns delivered to maximise reach!
Everything led to our website where people could shop from our collection in a single click.
Rediscover the Joy of Dressing Up
With Twenty Dresses at Nykaa Fashion.
MORE PROJECTS
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BYJU’S FutureSchool
Mega Icons Season 01
National Geographic
Did you like this project?
Let’s work together!
PS Pranika 