Why Do It?

The ultimate rhetorical question for any pro grade extreme sportsperson and perhaps the biggest motivational holy grail for enthusiasts and fans alike!  

Leading in with this age-old question and using visual narrative as its language in celebration of 35 Years of TVS Racing, we crafted a series of films to set hearts racing. For our endeavor, TVS provided us with 3 things: adrenaline firing bikes, 6 exceptional riders and creative freedom.

Scroll down to see product of this heady mix!!

WATCH THE TVC

Brief


Create a Brand Video for TVS Racing capturing the spirit of Racing.

My Role


Associate Director

Involvement


Ideation, Pre-Production, Shoot, Post-Production and Final Delivery.

Impact


A series of multiplatform films for TV, Digital and Theatres celebrating 35 Years of TVS Racing.

Agency


Prime Focus Technologies, Mumbai

Year


2018

Goosebumps Engineered across 3 Locations

Leh (J&K)
 Buddh International Circuit (Noida)
TVS IQL, Attibele (Karnataka)

The TVC won the ‘Best Ad Film Award’ at the 9th Dada Saheb Phalke Film Festival, 2019.